Case Study
212 Med Spa
Overview
Strategy Ecommerce partnered with 212 Med Spa to launch a localized Meta ad campaign designed to increase awareness, test a new offer, and streamline the lead generation process. The “Day at the Spa” campaign highlighted a $30 Unlimited Elemental Therapy week pass, targeting wellness seekers in the Edmonds area.
Background
212 Med Spa was looking to build awareness around their suite of rejuvenation services—like cryotherapy, red light therapy, compression boots, and saunas—while also testing a compelling low-barrier offer to drive first-time visits. Their team needed a way to generate high-quality leads while clearly demonstrating the value of their wellness experiences.
Service
Meta Ads
Industry
Fitness & Wellness
YEAR
2025
What We Did
Strategy Ecommerce developed and tested two creative directions across Meta platforms:
Video Ad
Showcased the spa ambiance and therapies
Carousel Ad
Included service-specific highlights and clear CTAs
Both formats used Facebook Lead Forms to reduce friction and simplify the signup flow. Copy emphasized wellness benefits, pricing, and urgency with consistent branding across placements.
207
Total Leads Generated
$3.62
Average Cost Per Lead
$17.60
Overall CPM
Above Average
Engagement Ranking Across Creatives
Our Key Takeaways
- The $30 offer resonated strongly with the local audience.
- The video ad had the highest engagement and drove 123 leads with a $4.31 CPL.
- The carousel ad performed more cost-effectively, with a $2.62 CPL and strong conversion rates.
- Both creatives received above average quality, engagement, and conversion rate rankings.
- Facebook Lead Forms helped streamline the customer journey and reduced acquisition cost.
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