Case Study
Freedom Leg
Overview
Strategy Ecommerce partnered with Freedom Leg, a mobility solution brand, to scale their online sales using a full-funnel ad strategy across Meta and Google. The goal was to expand reach, generate low-cost engagement, and drive high-return purchases through smart targeting and creative optimization.
Background
Freedom Leg, a hands-free mobility brace designed to support non-weight-bearing injuries, needed to grow awareness and direct-to-consumer sales. Despite its clear benefits, the product required education and strategic messaging to convert shoppers unfamiliar with alternative mobility aids. The brand turned to Strategy Ecommerce to build visibility and maximize return on ad spend across key digital platforms.
Service
Cross-Channel Ad Campaign
Industry
Medical Devices
YEAR
2024
What We Did
Meta Ads Strategy
• Ran video and carousel campaigns to drive low-cost engagement and educate new audiences.
• Focused sales campaigns retargeted warm leads and generated purchases.
Google Ads Strategy
• Launched Performance Max (PMAX) to target buyers across YouTube, Search, Display, and Gmail.
• Used Search campaigns to target high-intent keywords and competitor comparisons.
Meta Performance Highlights
Up to
17.87
in ROAs on purchase campaigns
Over
43,000
video engagements at $0.003 per result
$23.44 - $43.30
Cost per purchase range
9.6+
Combined ROAS for Meta campaigns
Google Performance Highlights
$57,254
PMAX Campaign Revenue with a $44.67 CPA
$5,616
Search Campaign Revenue
$7,862
Combined Ad Spend for the month
$65,120
Combined Revenue
$50.62
Overall CPA across both campaigns
Our Key Takeaways
- Meta ads helped build top-of-funnel awareness while maintaining exceptional ROAS.
- Strategic video campaigns on Meta delivered high-volume, low-cost views that primed audiences for conversion.
- PMAX on Google provided strong returns across all placements, especially YouTube and Shopping.
- Search ads played a critical role in capturing ready-to-buy audiences, despite a higher cost per conversion.
- This full-funnel, cross-channel strategy successfully scaled Freedom Leg’s ecommerce sales and reinforced brand awareness.
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